Human oriented industrial design
Creating meaningful products is a powerful tool to help people improve their daily life with your products. And it is a powerful tool to sustainably strengthen your business.
Designing meaningful products works both ways. You help people reach a higher quality of life by developing meaningful product and by doing so this will have positive business effects as well. It helps to open new markets, adds new intellectual property to your business, could make your business more environmental sustainable or helps to achieve a better client satisfaction.
How meaningful product design comes with interesting business opportunities
Philips ActiveLink 2.0
Helping people to change to a healthier lifestyleThis wearable device is challenging people with over-weight and people that sit all day. It helps them to move more, take more often the stairs and get into a better shape and well-being.
Opening a new partnershipThe product opened a new partnership for Philips with Weightwatchers, serving as a new and large sales channel in the USA.
Potok Bio-Inactivation 300
Creating absolutely clean airThe Potok bio-inactivation devices are medical devices that create an environment of absolutely clean air for people working as dentists or doctors, killing 99,8% of all viruses, bacteria and fungus.
Opening new international marketsThe product opened new markets in the EU. We translated Potok's high end space technology for air treatment that was used in the ISS space station into a line of medical products.
TÜV Sonovation TOFD
Helping service engineers to work saferThe TOFD ultrasonic measuring device helps service engineers from TÜV to check the quality of welds in extreme climatological situations in a safer and more ergonomic way.
Better communication of the qualityThe new design not only helps the engineers to work quicker, safer and more accurate, but also communicates much better the quality of the device by its sophisticated shape, materials and integration of sensors, which helps to create confidence with clients.
Zeleritaz DWS Z1 inline skate wheel
Challenging people to perform better and do more sportsBy creating a new set of inline skate wheels that can change tires in a moment, Zeleritaz Racing Sports is helping people to exercise more, reach higher sports performance and offers an environmentally sustainable solution.
Sustainable solution, new business modelThe rim is made from a very durable aerospace aluminum that will last for many years. The tire is a recyclable replacement part, offering more customer loyalty and a much cheaper change of tires then replacing total wheels.