User research, ergonomics and frequent testing with mockups on people are standard ingredients in our design process.

Human oriented industrial design

Creating meaningful products is a powerful tool to help people improve their daily life with your products. And it is a powerful tool to sustainably strengthen your business.
Designing meaningful products works both ways. You help people reach a higher quality of life by developing meaningful product and by doing so this will have positive business effects as well. It helps to open new markets, adds new intellectual property to your business, could make your business more environmental sustainable or helps to achieve a better client satisfaction.


How meaningful product design comes with interesting business opportunities

Philips ActiveLink 2.0

medical design, personal health device, wearable
Helping people to change to a healthier lifestyle
This wearable device is challenging people with over-weight and people that sit all day. It helps them to move more, take more often the stairs and get into a better shape and well-being.
Opening a new partnership
The product opened a new partnership for Philips with Weightwatchers, serving as a new and large sales channel in the USA.

Potok Bio-Inactivation 300

medical device design, air treatment device, product design
Creating absolutely clean air
The Potok bio-inactivation devices are medical devices that create an environment of absolutely clean air for people working as dentists or doctors, killing 99,8% of all viruses, bacteria and fungus.
Opening new international markets
The product opened new markets in the EU. We translated Potok's high end space technology for air treatment that was used in the ISS space station into a line of medical products.

TÜV Sonovation TOFD

Helping service engineers to work safer
The TOFD ultrasonic measuring device helps service engineers from TÜV to check the quality of welds in extreme climatological situations in a safer and more ergonomic way.
Better communication of the quality
The new design not only helps the engineers to work quicker, safer and more accurate, but also communicates much better the quality of the device by its sophisticated shape, materials and integration of sensors, which helps to create confidence with clients.

Zeleritaz DWS Z1 inline skate wheel

intellectual property, business model, sustainable design, sports product, sport design, design studio, industrial design, product design
Challenging people to perform better and do more sports
By creating a new set of inline skate wheels that can change tires in a moment, Zeleritaz Racing Sports is helping people to exercise more, reach higher sports performance and offers an environmentally sustainable solution.
Sustainable solution, new business model
The rim is made from a very durable aerospace aluminum that will last for many years. The tire is a recyclable replacement part, offering more customer loyalty and a much cheaper change of tires then replacing total wheels.

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Are you ready to change people's lives positively with industrial design?

We can help your business as an industrial design firm to generate revenue with new high-quality products that provide a positive contribution in the lives of people.
Our process and approach of product design and development is unique. The basis is a solid design strategy and core meanings, followed by extensive experience in ergonomics, great styling and robust product engineering. The results are honest products, with focus and a powerful positive story.

We partner with courageous companies, from start-up to multinational.

Working with our product design firm is different.


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