User research, ergonomics and frequent testing with mockups on people are standard ingredients in our design process.

Our approach to industrial design

We approach industrial design from a standpoint of partnership, applying focus and designing products with an honest story.
Our design process starts with a solid design strategy in which we use powerful design tools to translate user-experience, meaning and strategic factors as competition analyzes into a design direction and interaction.

Once this foundation is established, we create sketches and form-finding studies, mockups and functional prototypes, and test in real-life situations while implementing improvements.

Look-in-the-kitchen sessions

We believe in partnership and working together. Therefore we invite our partners regularly for ‘look in the kitchen’ sessions, where we make decisions together, keep focus, weigh risks, test mockups and discuss design directions.

No long term commitments and flexibility

We offer our services in a project-based way, with a clear scope, planning and budgets. We can also offer you our unique subscription model. There are no long term commitments, flexibility and focus on partnership. Ask for our Playbook with the form below if you want to know more.


People oriented design

We design for people. Our goal is to design products with meaning, which contribute a real improvement for the user in terms of safety, health or living conditions.

During the Design Strategy stage of the project we use powerful tools in order define the core meanings the product will have for users. On-site user research and testing with mockups helps to design concepts and products that are easy to use, ergonomic and contribute to people's well being.

Grip on the process

Product design is a creative process. And creative processes could feel scary, as together with you we would create something that has never been done before. Yet we have put in place a few powerful tools to help manage the process together with you.

We use powerful online project management and collaboration tools, so that everyone involved in the project is up to date of the planning, tasks and deadlines of the project.

Each week you will receive an email from us with a Project Update statement. We describe in this email the actions we have carried out last week and the actions we work on the upcoming week. This helps you to keep track of the project. In the Project Update sheet you will find the project budgets, agreed extra work, actual spend budget, all purchased parts, invoices and agreements we made during the project.

And of course we hold regular (online) meetings and have contact by email and phone, as to keep you deeply involved in the design strategy and concept design process.


Sustainable product design

Sustainability in a sense how products will be de-assembled and recycled is extremely complex, especially as most products are complex. We believe much more in giving products a great meaning and high quality, so that they will serve people very long.

Practically this means for us that we ideally design only products which in our opinion will have a long term positive impact on people. Consequently we would not design products that are very trendy and are specifically designed to serve the user only for a few months.

Designing sustainable

What we don't do

Through the years we have identified a number of industries that we feel are not in line with our core company vision and values. This means that we do not run projects in the following fields: weapon industry, tobacco industry, sex industry, industries that use animal testing and all other industries that in our view do not contribute to the health and well being of people or animals.

Design Quality & Planning

Design quality is extremely important to us during the whole process, both in a form that we can measure as well as in the experience of quality.

To reach this quality we need time. We understand very well that every project has a planning and dead-lines, yet if we have to choose between high quality and planning, we will go for high quality.


Subscribe to our Design Magazine

Receive also for free our monthly Design Magazine in your email box.

Our Design Magazine is full of knowledge and inspiration about industrial design, new developments, materials, innovation and fresh concepts.

Get our Playbook

Fill out the form below and we'll send you the Bluelarix Playbook. It contains details about what it's like to work together.

If you like, we can also start a conversation and brainstorm your project.


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Are you ready to change people's lives positively with industrial design?

We can help your business as an industrial design firm to generate revenue with new high-quality products that provide a positive contribution in the lives of people.
Our process and approach of product design and development is unique. The basis is a solid design strategy and core meanings, followed by extensive experience in ergonomics, great styling and robust product engineering. The results are honest products, with focus and a powerful positive story.

We partner with courageous companies, from start-up to multinational.

Working with our product design firm is different.


Gedempt Hamerkanaal 253
1021 KP Amsterdam
The Netherlands
+31 20 820 22 11

Bilker Allee 217
40215 Düsseldorf
+49 211 3876 9312

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If you consider to work with us, then the next step is easy. Ask for our Playbook and read more how we could become partners. If you already tell us something about your project, we will come back to you in two business days.

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