Design combined with smart product development is a powerful tool to reach your business objectives. Growth, a larger market share, differentiated products, new segments, higher margins, more recognition. With our knowledge of design, marketing, anthropology, interaction and technology we count up to your team and create new opportunities and breakthroughs.
Design support for large companies /Productdesign for innovative SME companies /Hot: role of design in a recesssion With design we could benefit from the recession because design always thrives on change, and every area of our lives is currently in flux. The economic crisis will not only transform finance and business, but the way we think and behave.
This means that designers will be called upon to advise recession-struck companies on how to cut costs without impeding efficiency. They will also be asked to exploit the entrepreneurial opportunities offered by the recession by developing austerity-friendly products and services.
Read more about the role of design in a recession /Entry point
Physical or virtual access to a designPeople judge books on their cover, internet sites on the first page and buildings on their entry. This first impression has a large impact on the perceptions and attitudes, which in turn have influence on the quality of the following interactions. When visiting some websites the first page loads slowly, sometimes with many ads and even still sometimes with pop-ups, while the visitor does not know if on this particular website he can find the information that he wants. Visitors get irritated from such websites and might not come back. The most important elements of a good starting point from a design are thresholds, points of orientation and a phased use of tempting elements. A good example are the Apple Stores.
Minimal thresholds
Entry points should not raise thresholds: no overloaded parking lots, noisy displays or sales people at the entrance of a shop.
Points of orientation
A good entry point makes is possible for people to orientate themselves on the available option. For example a shop entry that gives a good impression of the arrangement of the shop or websites with excellent navigation structures. Points of orientation should give the visitor enough time and space to freely make up his mind. People should not feel stressed by a busy environment or the presence of other people.
Phased use of tempting elements
Tempting elements are used to attract people and get them inside, like the headlines of a newspaper or beautifully styled products just behind the entrace of a shop. Using this elements in a phased way helps people over the threshold.
Read how we can help you with the development and design of new products /Power ExtractorThis new project has been started this month. It is a new designed integrated power supply module of the touch panels of IRServices, that are used in luxury appartments, to offer special services, like a grossery service.
GNS Last month Bluelarix Designworks received an order from GNS to work on a new innovative system. Later we will be able to release more information.
Capto Feltest Equipment asked Bluelarix Designworks to develop a new product for the paper industry. Soon more information will be given about this project.
Creativity World Forum - Hacking WiiCWF is the yearly meeting of the Districts of Creativity Regions. At this moment, worldwide 12 strong regions on 3 continents are member of the DC Regions network. Bluelarix Designworks participated last month in this mondial forum.
One of the presentations that we do not want to keep from you is from Johnny Chung Lee. In his 7 minute presentaion on the CWF he offered a brilliant idea for a low cost presentation technique, based on a Wii console. Click here to watch
the video.2009 - Year of Creativity and InnovationThe European Commission has proclaimed the year 2009 as the European Year of Creativity and Innovation with the slogan 'Imagine. Create. Innovate'. The program will involve new funds and subsidies for innovation. More information can be found on
this site of the EU.
