What impact can design have on your business performance? A very large one. Especially if you implement design for a specific goal, so that it will give measurable results. In this serie about efficient design this time how design can be used to create more intellectual property.
Knowledge and creativity are important assets on your balance. They create added value for your company, but as well for your clients and end users.
Your knowledge and creativity could for instance mean enormous cost cuttings for your clients or peace for parents with kids having diabetes. That is why your clients do business with you. We deliver you the knowledge and creativity to be an added value for your clients.
Case: Glucashield
This patented medical device with unique closing system for kids having diabetes has been developed by our team as a concept and prototype. The product is meant to be an emergency kit for kids that unexpectedly enter into a serious hypo attack, where they might lose consiousness. Hence the product can be operated by bystanders and care takers, thus giving a feeling of peace and rest to the parents.
Client
In house development, in cooperation with many parties.
Strategy
In depth analyses, user research, creativity, knowledge of materials and production.
Case: Tensio+
With this measuring device for the paper industry our team succeeded to improve the measuring deviation from almost 100% for some German devices down to less then 5% in the toughest circumstances in the papermachine. We also succeeded in dissolving the differences in measuring results when different people do the measurements. This results in higher paper quality and less wear in the felts in the machine, which means a substantial cut of costs for paper manufacturers.
Client
Dutch manufacturer of high quality tools for the paper industry.
Strategy
design for experience, early stage testing with proto's, smart integration of mechanical measuring technology, electronics and software.
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What impact can design have on your business performance? A very large one. Especially if you implement design for a specific goal, so that it will give measurable results. In this serie about efficient design this time how design can be used to communicate the brand promise.
Does your product portfolio communicate your brand promise in a good way? Many companies spend a lot of time formulating their brand promise, but parts of their product portfolio absolutely does not communicate that promise, resulting in a weaker brand and frustration with the consumer and user of the products.
Some products appear not to fullfill the function for the consumer as promised by the brand. Not only in terms of look & feel, but sometimes the expected quality and functionality is not delivered as well.
Design Tips
It is important to think in total product portfolio and roadmaps, when it comes to product design. It is about designing the main strategic lines, and to make sure that your new products add to the brand promise.
When designing for a good brand promise communication, make sure this is done by both a good look & feel, excellent user interaction, functionality, quality and meaning.
Case: Orio Group
The brand promise of Orio of offering practical, beautiful and affordable bathroom products, has been developed by our team into a new line of products, with a unique connector system. Apart from that, a strategic roadmap has been designed for furture product design, introducing a number of sub brands.
Client
Russian manufacturer of bathroom products and bathroom furniture
Strategy
Analyses, strong concept design, user research, roapmap development for the brands
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What impact can design have on your business performance? A very large one. Especially if you implement design for a specific goal, so that it will give measurable results. In this serie about efficient design this time how design can be used to introduce products quicker.
Does the speed of product introductions become more important for you as well? Many R&D departments find that because of longer decision making processes and many people involved their time to market is no longer quick enough.
Design Tips
Speed does indeed become critical for companies when it comes to product introductions. R&D departments do not always have the resources and flexibility to quickly make decisions, therefore product developments take longer then needed and it becomes interesting to have product design done by a flexible design studio, which is quicker able to take a product from idea to production.
Case: Bloom Talk
Within 7 months this intercom system was developed from concept stage into production, including engineering, certifications, documentation, packaging, tooling, validations of first-out-of-tool products, quality assurance and a first production run of 1000 pieces.
Client
Belgium manufacturer of home automation systems
Strategy
Integrated development of both the electronics as well as the mechanical parts, strong project management, early stage involvement of manufacturing partners and suppliers.
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By definition, the first two Fibonacci numbers are 0 and 1, and each subsequent number is the sum of the previous two. So: 1, 1, 2, 3, 5, 8, 13, etc. Le Corbusier was one of the persons using this sequence in his designs and system of architectural ratios.
And we find paterns in nature that follow this sequence, like a flowerleaf, the spirals of the milkyway and the ratio of human hand bones. But the Fibonacci sequence is used a lot as well in classical works, poetry, architecture, art and music. We find them in the sonatas of Mozart and the Fifth Symphony of Beethoven.
As said, Le Corbusier used the sequence to harmonise the most important human sizes in order to come to his Modulor. That is a classical system of architectural ratio's and sizes that is use till the day of today by many architects and designers, as a tool for practical and harmonic designs.
The Fibonacci sequence is named after Leonardo of Pisa, who was known as Fibonacci. Fibonacci's 1202 book Liber Abaci introduced the sequence to Western European mathematics. It is not clear who first invented the sequence. When Fibonacci was 20 years old, he went to Algeria where he studied Indian and Arabic math, maybe there he learned about the sequence.
Design Tips
The Fibonacci sequence is still one of the most influencial paterns in mathematic and design. You could use the sequence when developing interesting compositions, geometrical paterns and organic motives and contexts. Do not try to force the sequence in your design, but if you have a chance of using it without your design being compromised on other aspects, then use it.
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