Where people use products, control them, communicate with them, interaction takes place. Several aspects are important: how buttons are placed, which symbols and icons are used, how a menu structure is built, how is dealt with errors, affordances and constraints.
Importance
Interaction is both important for consumer products as well as for professional products. After functionality, the usability of a product is next on the pyramid of needs or a user. It makes or breaks the product.
Interaction
On the edge between product, electronics, software, services and user, it is about more then solely design and engineering. Important is the design of the right conceptual models, understanding the psychology behind the user, building prototypes, testing on users and knowing how the understand the test results and observation results. Our team with backgrounds in the fields of design, electronics, software, engineering and psychology makes it all possible.
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