In our design firm it is all about human centered design. We design and develop products from idea to production, where user experience is always the focus.
Our design studio works for both SME's and multinations, both for companies that offer consumer product solutions as for businesses that offer professional or industrial solutions. Apart from dutch clients like Philips, Vendor, Vogels and Niko Nederland, we work also for clients in Belgium, Russia, Germany and Asia, like Swisscom, TuV and Decathlon S.A.
Our approach to product design
1. People oriented design
||We design for people. Our goal is always to design meaningful products, that mean an improvement for the user in terms of experience, interaction or ergonomics.
During the Design Strategy phase of the project we use powerful tools in order to enter into the deepest core meanings that the product can have for users. And on-site user research and testing with mockups helps us to design concepts and products that are close to people.
2. Design, interaction and electronics
||Electronics, interaction and product design are different worlds and therefore it is so good to have them together in our studio, so that the best solutions can be designed in, already in the concept stage of the project.
3. Sustainability & product design
||Sustainability is complex, especially as products are complex. But a lot can be done, both on a strategic level as well as in terms of materials and energy management. We use a special tool with 50 check points for this purpose. We challenge you to design and market more sustainable products.
4. Grip on the process
||Every week you receive an email with a balance sheet. We describe in that email the things we have done last week and things that will be done next week. In that way you always keep overview on the project, apart from the meetings that we have.
The balance sheet tells you every week how the project is running. You find there the status of the planning, agreed additional work, project budgets, all invoices and remarks and agreements in the field of project management.
Why clients choose us
Both small and large companies choose us as partner for their product innovation projects because of the unique combination of people-oriented product design and interaction, directly linked to technological knowledge.
The most specific reasons we normally hear from our clients are:
1. human focused design
We design first of all for people. Our goal is always to design meaningful products, that mean an improvement for the user in terms of experience, interaction or ergonomics. We have extensive experience in the field of usability and ergonomics (including publications in the specialized “Journal of Ergonomics" in the Netherlands)
2. quality design styling
We deliver a high quality design, with a Northern European style, that we would describe as moderate minimalism and restraint, combined with meaningful solutions for the user.
3. integration of electronics
Because we have our own electronics department, we can integrate interaction and electronics into products quicker and easier, whether it's about consumer electronics, electronic products for care applications or professionals.
4. one-stop design & product development
Recognized high quality concept design and product engineering, both in 3d modelling and in 2d technical drawings with a high level of detail and knowledge (for example, we are working for the German TÜV Rheinland Group, Philips Electronics and the French multinational Decathlon)
We work for international companies as well and our design team consists of different nationalities. We are used to run projects successfully in cooperation with international teams of our clients. We speak english, german and russian at our office.
A selection of companies we work for:
- Decathlon S.A. / Oxylane Group
- Niko Projects BV
- Nauka Technika Medicina LCC, Tomsk Russia
- Orio Group Moscow Ltd
- Philips Electronics NV
- Resqtec BV
- STL Group BV
- Swisscom NGT International
- TCS International Limited HongKong
- Triangle Kitchentools GmbH
- TÜV Rheinland Sonovation BV
- Vendor BV
- Vogel's Products BV
Niko Projects BV:
"Andreas is the director of a well-organised, creative and flexibele hardware design firm. He is an intelligent and easy-going person. Did some good development for parts of the Niko Projects solution."
"We appreciated your help, you and your team have definitely proved your professionalism. We really hope there could be future opportunity for us to work together again. Your service is highly treasured and recommended."
"During my time at Bluelarix I experienced Andreas' creative thinking not only in his approach to design but also to business. His exceptional skill at managing projects and client relationships allowed Bluelarix to be an agile and dynamic design studio able to take on projects both large and small. I would not hesitate to recommend Andreas and Bluelarix for any project requiring creative design or engineering."
Erik de Wit
ElectronX / SIT Controls:
"Andreas is a very good project leader who is easy going. He has an excellent strategic vision and really knows what he's doing. We have worked together on electronic products which were developed with high detail. Andreas always knows how to setup a project development in a way that every project member knows how to achieve the goals within time."
Want to discuss a project or a question?
If you want to know more about product design, you are most welcome to give us a call on +31 20 820 22 11 or write an email at