Nederlands
Design firm for product development. Unique team with specialists in industrial design and product development. Design studio for product design, industrial design. Development of products, electronics and interaction. LinkedIn group for product innovation.
Design firm for product development. Unique team with specialists in industrial design and product development. Design studio for product design, industrial design. Development of products, electronics and interaction.
Design firm for product development. Unique team with specialists in industrial design and product development. Design studio for product design, industrial design. Development of products, electronics and interaction.
Design firm for product development. Unique team with specialists in industrial design and product development. Design studio for product design, industrial design. Development of products, electronics and interaction.

High quality industrial design for clients like Philips, TÜV and Decathlon, Northern European moderate minimalism, with meaningful solutions. Extensive experience in the fields of user friendly design and ergonomics.

 
with our design services we help clients to innovate

Product Innovation

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How we can support your team with product design.

 
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This article is partly only available in Dutch.


 
Productinnovatie is gewenst om steeds betere producten te maken en daarmee markt te veroveren of te behouden. We helpen daarbij met creatieve, frisse concepten en hoge kwaliteit design, van idee tot productie.

Productinnovatie gaat om de concrete vernieuwing van een product. Sterke motivaties die tot productinnovatie leiden zijn onder andere het signaleren van een nieuwe markt of frustraties in de markt over slechte functionaliteit van een concurrerend product. Maar ook nieuwe inzichten, verbeterde ergonomische mogelijkheden of verduurzaming kunnen goede redenen zijn om uw producten te vernieuwen.  

Proces van productinnovatie
Een succesvol proces van productinnovatie verloopt voor u in een aantal fasen:
  • Ideefase: u heeft een idee en werkt dat verder uit, zelf of samen met een ontwerpbureau
  • Haalbaarheidsfase: u bouwt de business case rondom het idee, alleen of samen met een ontwerpbureau om tot een goede inschatting qua kosten en opbrengsten te komen
  • Ontwikkelfase: het concept wordt ontwikkeld tot een daadwerkelijk product, er zal een prototype worden gebouwd.
  • Industrialisatie: het ontwikkelde product wordt in productie gebracht en is klaar voor de verkoop.
  • Evaluatiefase: u kijkt terug op uw verrichtingen en neemt uw ervaringen mee naar nieuwe projecten.


Ideaal
De bovengenoemde fasen zijn uiteraard een ideaalbeeld. In de praktijk moet u waarschijnlijk een aantal keren terug naar een eerdere fase, omdat u dingen vergeten bent of nieuwe inzichten dit noodzakelijk maken. Wel is het aan te raden om uw project in fasen op te delen en een formele beslissing te nemen of u naar een nieuwe fase gaat. Hiermee creëert u de mogelijkheid om een project voortijdig te stoppen en dwingt u uzelf en het ontwikkelteam om bepaalde resultaten op te leveren en activiteiten daadwerkelijk af te ronden. Hiermee voorkomt u projecten die ‘eeuwigdurend’ doorgaan en uiteindelijk nergens toe leiden. Deze werkwijze is aantoonbaar succesvoller dan een meer ad hoc gerichte aanpak.




Wij kunnen u helpen met productinnovatie
Of het nu gaat om het ontwerp van een eenvoudig product of een portfolio van complexe producten. Juist omdat bij ons het proces van industrieel ontwerp bestaat uit zowel design, product engineering en in-huis elektronica ontwikkeling. Dan hoeft u niet tussen partijen te zitten en bent u verzekerd van een goede afstemming tussen het industrieel ontwerp, elektronica en de interactie. 



Our approach to product innovation


1. People oriented design

design firm, industrial design, engineering, product development, eco design, sustainable    We design for people. Our goal is always to design meaningful products, that mean an improvement for the user in terms of experience, interaction or ergonomics.

During the Design Strategy phase of the project we use powerful tools in order to enter into the deepest core meanings that the product can have for users. And on-site user research and testing with mockups helps us to design concepts and products that are close to people.  

2. Design, interaction and electronics

design studio, industrial design, engineering, electronics    Electronics, interaction and product design are different worlds and therefore it is so good to have them together in our studio, so that the best solutions can be designed in, already in the concept stage of the project. 

3. Sustainability & product design

sustainable, design, eco design    Sustainability is complex, especially as products are complex. But a lot can be done, both on a strategic level as well as in terms of materials and energy management. We use a special tool with 50 check points for this purpose. We challenge you to design and market more sustainable products. 

4. Grip on the process

industrial design, grip, process   Every week you receive an email with a balance sheet. We describe in that email the things we have done last week and things that will be done next week. In that way you always keep overview on the project, apart from the meetings that we have. 

The balance sheet tells you every week how the project is running. You find there the status of the planning, agreed additional work, project budgets, all invoices and remarks and agreements in the field of project management.  


















Why clients choose us



Both small and large companies choose us as partner for their product innovation projects because of the unique combination of people-oriented product design and interaction, directly linked to technological knowledge.

The most specific reasons we normally hear from our clients are:

 

1. human focused design

We design first of all for people. Our goal is always to design meaningful products, that mean an improvement for the user in terms of experience, interaction or ergonomics. We have extensive experience in the field of usability and ergonomics (including publications in the specialized “Journal of Ergonomics" in the Netherlands)

2. quality design styling

We deliver a high quality design, with a Northern European style, that we would describe as moderate minimalism and restraint, combined with meaningful solutions for the user.

3. integration of electronics

Because we have our own electronics department, we can integrate interaction and electronics into products quicker and easier, whether it's about consumer electronics, electronic products for care applications or professionals.

4. one-stop design & product development

Recognized high quality concept design and product engineering, both in 3d modelling and in 2d technical drawings with a high level of detail and knowledge (for example, we are working for the German TÜV Rheinland Group, Philips Electronics and the French multinational Decathlon)

5. international

We work for international companies as well and our design team consists of different nationalities. We are used to run projects successfully in cooperation with international teams of our clients. We speak english, german and russian at our office. 


A selection of companies we work for:
  • Decathlon S.A. / Oxylane Group
  • Niko Projects BV
  • Nauka Technika Medicina LCC, Tomsk Russia
  • Orio Group Moscow Ltd
  • Philips Electronics NV
  • Resqtec BV
  • STL Group BV
  • Swisscom NGT International
  • TCS International Limited HongKong
  • Triangle Kitchentools GmbH
  • TÜV Rheinland Sonovation BV
  • Vendor BV
  • Vogel's Products BV

 













Boudewijn Hoekstra
Niko Projects BV:
 
"Andreas is the director of a well-organised, creative and flexibele hardware design firm. He is an intelligent and easy-going person. Did some good development for parts of the Niko Projects solution."



Lawrence Chiu 
TCS International:

"We appreciated your help, you and your team have definitely proved your professionalism. We really hope there could be future opportunity for us to work together again. Your service is highly treasured and recommended."


 
 
Trevor Brinkman
Dyson:
 
"During my time at Bluelarix I experienced Andreas' creative thinking not only in his approach to design but also to business. His exceptional skill at managing projects and client relationships allowed Bluelarix to be an agile and dynamic design studio able to take on projects both large and small. I would not hesitate to recommend Andreas and Bluelarix for any project requiring creative design or engineering."
 
 


Erik de Wit
ElectronX / SIT Controls:

"Andreas is a very good project leader who is easy going. He has an excellent strategic vision and really knows what he's doing. We have worked together on electronic products which were developed with high detail. Andreas always knows how to setup a project development in a way that every project member knows how to achieve the goals within time."
 


Want to discuss a project or a question?
If you want to know more about product design, you are most welcome to give us a call on +31 20 820 22 11 or write an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it