Concept design is our strenght. We go where no one has gone, we apply new technology, strong product design and optimal user experiences. A leap with highly creative concept design.
A disruptive product design concept is one that is, as the word describes, disrupts the evolutionary stream of continuous improvement in a particular product. Product designs can be taken forward a step, stretch or leap.
A step in concept design is an incremental evolutionary change to improve a product or service to reduce cost, improve performance, etc. The step is low risk and low reward.
A stretch in concept design is more of a revolutionary improvement that skips several incremental steps but stays on the same path, and yields a limited competitive advantage in the market. The stretch is higher risk and also higher potential reward.
A leap in product design totally changes the path of the product, and can yield a sustainable competitive advantage in the market. The leap offers the highest reward, but also comes with the highest risk.
Disruptive concept design
Consumers are more interested in a core set of product features at a reasonable price than in the bells and whistles of the latest and greatest technology at a high price.
A core set of product features in combination with powerfull technology, seamless integration and interaction, appealing design and that all for a reasonable price is the way to go.
Results of a concept design project
The results of a concept design project are realistic visualisations of the new product. A product that has been taken a leap further.
The system has been designed, it is clear how the new concept product will function. Mostly mockups or prototypes are available and have been tested with users to make sure the user experience is seamless and a great improvement.
And the concept has been evaluated and validated, with figures about tooling investments and manufacturing costs, so that we make sure the concept design can be taken into reality without major changes.