Before we start working on new idea's and solutions and start the design of the new product, we conduct a number of design research analyses to go back to the basics and come to the right strategy.
By studying the context, the portfolio, competition, added value for the product and many other subjects, we get a good grip on the basic requirements of the product and the state of the art.
A styling analyses with pictures and a set of scientific proved word combinations, which express a certain emotion with people all over the world, it is possible to decide on a main styling direction with our customers, even before we did any sketching. That saves time and helps us to communicate clearly on this subject.
A few of the design research tools we use to build our design essentials and design strategy documents:
- user-value / purchase value analysis
- competition analysis
- portfolio analysis
- product placement / positioning
- SET factor analysis
- mega trend analyses
- styling analysis
- value chart
- context & vision
- historical context
- user research analysis