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Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more. Dutch design, Amsterdam
Growth with creativity. Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more. more: open close

Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
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Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
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Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
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Product design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.
New products, invent and design the products of tomorrow. Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more. Design new products and systems for tomorrow. Design agency for industrial design, design consulting and product development. With our knowledge of product design, marketing, anthropology, interaction and technology we support your design team and create new opportunities and breakthroughs. We offer creativity, engineering, design, strategy, eco design, cradle to cradle, interaction design, prototyping, testing, visualisation, public design, graphic design, design consulting, financing and much more.

Industrial Design News | march 2009


Penpal


A dictionary pen with spell check and synonyms from IDEA comes with a display, navi-buttons, an integrated wordlist and speech recognition. You can just speak the word into its mic and it will relay the correct spelling and meaning to the display. Gripping idea!

Move your energy


This rocking shell chair with LED lamp has especially been designed for reading. The armchair is power independent: a dynamo provides the electric energy for the lamp which is connected to a special kinematic mechanism. Now it is your turn to learn reading while rocking...

Twins


One of the winners from the Beyond Silver Awards are the salt and pepper mushrooms from Heather Bayless. Real aesthetic candy!

Sharky




Another wonderful product of the Beyond Silver competition: an infusion tea shark from Pablo Matteoda. This is a lucid point of view on the color given off, which makes it more interesting waiting for the whole process of making tea.

Bulb sound kit


The Bulb Sound Kit allows you to transform every lamp into a speaker. You only need to unscrew the bulb lamp and switch on your iPod: it will send music to the speaker. The design is from Francesco Castiglione Morelli from Italy.

Atlas




This time not to bear the spheres of the heavens on his shoulders but being a more visible support for people providing care. Atlas is powered exoskeleton that deciphers the electrical activity in the user’s muscles and measures the pressure that is put on different contact areas when in use. A combination of small powerful electric motors are placed within each joint giving the user the ability to maneuver people who weigh up to 100 kg, without any strain.

Cutting Art






Hina Aoyama’s cutting art. Want to know how? Watch!

Forgiveness


Designs should help people to avoid mistakes and decrease the implications of mistakes that have been made.

Making mistakes is human, but it should not necessarily become a catastrophe. Forgiveness in the design avoids mistakes before they take place and minimizes the negative consequences of errors that have been made. Designs that stand tolerant towards mistakes give a feeling of safety and stability. They increase the willingness of the public to learn, to experiment and to use the design. Useful methods to implement forgiveness in the designs are:
  • Good affordances: physical features in the design that influence the intended use, for instance a plug with a unique form, that can only be connected to sockets which are right.
  • Reversibility of actions: one or more actions can be reversed if something goes wrong or if the intention of the user has changed.


  • Safety nets: an instrument or process that minimizes the consequences of a catastrophic mistake, like the ejector seat of a jet-fighter.
  • Confirmation: the intention of the user is first verified before actions are allowed, like a lock that first need to be opened before activating an installation.
  • Warning: signs, reminders or alarms are used to warn for danger, for instance a traffic sign that warns the driver for a sharp turn.
  • Aid: support with important activities, troubleshooting and recovery of errors, like a helpdesk of documentation.

Read how we can help to design your new products /


How can you benefit from industrial design? 
Industrial Design is increasingly being used beyond the traditional remit as a strategic tool which enhances performance and unlocks innovation. Investing in industrial design costs money, but research shows that it returns multiple.
  • create new products and revenues
  • compete on innovation, not on price
  • get better product quality and flexibility
  • stimulate the export
  • attract new investments
read the research and discover how industrial design can help you /


Growth by creativity 
Design combined with smart product development is a powerful tool to reach your business objectives. Growth, a larger market share, differentiated products, new segments, higher margins, more recognition.

Read how we can support you with design and product development: Full service design and product development /



The best way to start 
 
The Design Testdrive is an excellent way to start with product development and industrial design. Especially for innovative SME's we developed the Design Testdrive: a practical, short and clear project in order to give your ideas for a new product a jump start. But also for large companies this is a good tool to try us on the base of a small project.

Read more:
The best way to start product development /


Tensio+
The second generation of the Tensio+ measuring device for the paper industry is almost ready for production and is tested at the moment. The instrument has become more beautiful, flexible and internally it received several upgrades, both in the area of measuring technology as well as electronics and software.

Snooc
Last month the Snooc hairstraightener was first shown to the public. The hairstraightener gets a lot of possitive responses, mostly from women, who are the target group for the product. At the moment we are in negotiations with a number of manufacturing partners about the production and marketing of the product.

Domotica
Already a few hundred of Power Extractors have been delivered to the domotics producer IRS and a whole lot of new projects are coming soon.




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Would you like some advise?
In many cases it is possible to get already good results in compact projects and improve the user friendliness and competitive advantage of your products. In order to judge what is best in your case, please contact us for free advise on +31 20 820 22 11 or by email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 



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