The beginning of Concept Design
For every project we create a small team of 3 or 4 designers that start hand-sketching, creating hundreds of small sketches. They evaluate the sketches continuously on ergonomics, shape, fit into the strategy, technical solution, manufacturability and other factors. Some of the promising sketches are translated into dozens of foam mockups, to evaluate the shape in 3D.
During this process we will offer you a 'look in the kitchen' session, where we will discuss with you the raw sketches and advise on what we believe is the most promising direction.
Class A automotive surface modeling
We make sure that all lines have G3 continuity, and all surfaces connect to each other with at least G2 continuity, resulting in a high aesthetic quality concerning surface continuity, shadows and highlights.
When these minor iterations have been finished in the 3D CAD model, then we are ready with concept design. This means that there is a design-freeze, the concept is fixed, and now we will further develop the technical details and the 'inside' of the product.