Industrial design of medical devices, sports products, vehicles and transport solutions, professional products and high-quality consumer products.

Concept Design

Concept design is at the core of our process of industrial design. It consists mainly of hand sketching, creating mockups, testing on users, making digital presentation sketches, building 3D surface models and continuously evaluating form and usability till a perfect product came into being.

The beginning of Concept Design

We use the design strategy conclusions as a start for the concept design. We hang the defined shapes, colors and appearances on our sketching wall to get started.

For every project we create a small team of 3 or 4 designers that start hand-sketching, creating hundreds of small sketches. They evaluate the sketches continuously on ergonomics, shape, fit into the strategy, technical solution, manufacturability and other factors. Some of the promising sketches are translated into dozens of foam mockups, to evaluate the shape in 3D.

During this process we will offer you a 'look in the kitchen' session, where we will discuss with you the raw sketches and advise on what we believe is the most promising direction.
Once the main direction has been chosen, we give the sketches more detail, run studies on colors, materials and more finalized shapes. This is also the moment that the first 3D surface modeling is done, that the product stack-up of technical components becomes more detailed and that some more or less final foam models are created to support the 3D surface modeling.

Class A automotive surface modeling

In order to reach the perfect shape we run the concept design of our products mainly in Alias Design, a powerful 3D surface modelling tool from the automotive industry.

We make sure that all lines have G3 continuity, and all surfaces connect to each other with at least G2 continuity, resulting in a high aesthetic quality concerning surface continuity, shadows and highlights.

Once the surface modeling is done, some 3D printed models will be made to check the final shape of the product, and make iterations in the surface model, before building the presentation of the final concept and going into the next stage of Design Adaptations.

Design Adaptations

After we presented you the final concept both in a presentation and with mockups, we enter the short stage of Design Adaptations. In this stage we make minor changes in the final concept design, based on input from your team and conclusions that we made together during the concept presentation.

When these minor iterations have been finished in the 3D CAD model, then we are ready with concept design. This means that there is a design-freeze, the concept is fixed, and now we will further develop the technical details and the 'inside' of the product.

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Want to talk in more detail?

Gladly! Please leave us a note on This email address is being protected from spambots. You need JavaScript enabled to view it. or use the form below and we will come back to you in one or two days.

Do you want to create positive change in people's lives?

We believe we can help your business making money with new high-quality products that make a positive contribution in the lives of people.
Investing in high-quality industrial design, based on ergonomics and core meaning, results in innovative and honest products with focus and a powerful story.
We partner with courageous companies, from start-up to multinational and specialize in industrial design of medical products, sports products, vehicles, professional products and high-quality consumer products. Those fields share the need for a high level of ergonomic product design, class-a surface modeling and love for detail.
You find our products in Europe, the USA and Asia in many different places like care homes, paper manufacturing facilities, sport courts, construction sites, hospitals and dentists practices.

contact details

Bluelarix Designworks
Gedempt Hamerkanaal 253
1021 KP Amsterdam
The Netherlands

T: +31 20 820 22 11
F: +31 20 820 22 12

E: This email address is being protected from spambots. You need JavaScript enabled to view it.

monday - friday: 9.00 - 18.00 hours
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how can I start a project?

As a first step, it is good to read through the following pages to get a good picture of the design process, risks and our approach.

our approach to industrial design
focus, risk and grip on the process
why partners choose us

A second step is to read something about our focus area's.

high-quality consumer products
product design of sports products
industrial design of medical devices
industrial design for professionals
industrial design of vehicles

The third step is to send us a description of your project at This email address is being protected from spambots. You need JavaScript enabled to view it., so that we can help you further to get started.