- company vision analyses
- company strategic value's analyses
- brand promise & communication analyses
- product related consumer trends analyses
- sustainability check
- competition analyses
- use configurations & interaction analyses
- product placement analyses
- user research
- user environment analyses
- ad hoc persona’s analyses
- core meaning analyses
- styling direction tool
User research is not about market data, but about observations and experiences of a small user group, in order to get their idea’s, irritations and reactions, as the basis for the new product. During the project we keep testing with mockups and prototypes on users and in our team, so that we get the best interaction and ergonomics solutions.
Core MeaningsWe use a set of 15 culture independent core meanings. These meanings appear to be universal among people’s values. While the relative importance of these meaningful experiences might vary and their interpretation could differ slightly, all cultures seem to recognize their significance. This means that there is a certain consistency among human needs that transcends the distinctions of culture and language.
In team discussions we select one or two core meanings that best fit the product. We use these generally accepted meanings to describe the relationship between the user and the product: which meaning will the product fulfill in the user’s life. After selecting the core meanings, we translate them into shapes, materials, colors and textures.
Research and specifications
A preliminary list of wishes and requirements for the product are included and documented, so that a total package of specifications comes into being.
In a meeting we present the final Design Strategy Document and discuss together with you the approach for the styling, interaction and functionality. Once we have approval from your side, we can proceed towards concept design.