You are about to start a industrial design project. Our experience in meaningful design strategy and concept design will prove a great help.

Industrial Design Services

We'd love to help you on this courageous enterprise of industrial product design with our team, broad experience and wide range of skills, like the way we helped our clients Philips, SMF Potok and Zeleritaz Racing Sports to create activity monitors, medical bio-inactivation air treatment systems and award winning inline skate wheels.
Our services include a broad package from design strategy till final prototyping, in some cases extended towards manufacturing support. During this process we use mockups & prototypes to test user experience, interaction and ergonomics. Whether we design for health applications, for consumers or professionals, we design products that have a long lasting meaning for people.

Our product design services

We create new unexpected solutions and quality industrial design for innovative start-ups, mid sized companies and multinationals like Philips, Swisscom and TÜV.
insight, design strategy, meaning, design approach

Design Strategy

We thoroughly study the core meaning, users, use applications and design styling for a new solution or product, using research and creative tools, leading to a solid design strategy document.
system design

System Design

Products require a solid system design, with selection of the right components and testing functionality in the very beginning to make sure that all works well, both functionally and ergonomically.
concept design, sketching, new concepts

Concept Design

Hand sketching, creating quick mockups, testing on users and in our team, digital sketching and high quality automotive 3D surface modelling form the core of our concept designs.
interaction design, interface design

Interaction Design

Parallel with the concept design, our team creates interaction schemes, works on usability & ergonomics and designs interfaces.
product engineering, 3D CAD engineering, product development

Product Development

The newly created and visualized concept develops further using 3D CAD software. We create innovative technical solutions, filling in more details on components, materials and connections.
prototyping, testing, interations

Prototyping & Iterations

Prototyping and testing is a continuous process during a design project to check usability and user friendliness. When shape, functionality and interaction are good, the files are ready for final engineering optimizations at a manufacturing company.
transport design, construction equipment design, agricultural machine design, train design, tram design

Vehicle Design

We design and develop vehicles, new interior and exterior parts for construction machines, agricultural machines, trains and trams with Class A surface modeling, high level of ergonomics and innovative new solutions.
medical design, medical engineering

Medical Design

We design and develop semi-medical and medical devices, personal health devices, products for elderly care and rehabilitation, including support in the field of medical certifications.

Starting with a strategy

A solid strategy helps both us and our clients tremendously to direct the concept design stage and come quicker to valuable product concepts.


Core Meaning

We use a set of 15 culture independent core meanings. These meanings appear to be universal among people’s values. While the relative importance of these meaningful experiences might vary and their interpretation could differ slightly, all cultures seem to recognize their significance. This means that there is a certain consistency among human needs that transcends the distinctions of culture and language.

In team discussions we select one or two core meanings that best fit the product. We use these generally accepted meanings to describe the relationship between the user and the product: which meaning will the product fulfill in the user’s life. After selecting the core meanings, we translate them into shapes, materials, colors and textures.

Transforming the strategy into shapes, materials and textures

Concept design is at the core of our process of industrial design. It consists mainly of hand sketching and creating mockups.

The beginning of Concept Design

We use the design strategy conclusions as a start for the concept design. We hang the defined shapes, colors and appearances on our sketching wall to get started.

For every project we create a small team of 3 or 4 designers that start hand-sketching, creating hundreds of small sketches. They evaluate the sketches continuously on ergonomics, shape, fit into the strategy, technical solution, manufacturability and other factors. Some of the promising sketches are translated into dozens of foam mockups, to evaluate the shape in 3D.

During this process we will offer you a 'look in the kitchen' session, where we will discuss with you the raw sketches and advise on what we believe is the most promising direction.

Iterations, coming to the right forms, interaction and functionality

Making many mockups helps to refine the shape, step by step improving the product concept till everything is in balance and ready for further development.

Mockups during concept design

We are used to build many mockups during concept design. In some cases these mockups are made of foam, sometimes from wood, 3D printed material, or other materials.

These quickly made mockups help us to evaluate shapes, understand proportions in more realistic environment then with sketches, and helps us to run ergonomic testing.

In other cases we want to test mechanical or electronic solutions in a very early stage with users. Then we have some CNC milled aluminum parts made that are rough but still functional and good enough to evaluate 6 or 7 variations with users.

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Want to talk in more detail?

Gladly! Please leave us a note on This email address is being protected from spambots. You need JavaScript enabled to view it. or use the form below and we will come back to you in one or two days.

Do you want to create positive change in people's lives?

We believe we can help your business making money with new high-quality products that make a positive contribution in the lives of people.
Investing in high-quality industrial design, based on ergonomics and core meaning, results in innovative and honest products with focus and a powerful story.
We partner with courageous companies, from start-up to multinational and specialize in industrial design of medical products, sports products, vehicles, professional products and high-quality consumer products. Those fields share the need for a high level of ergonomic product design, class-a surface modeling and love for detail.
You find our products in Europe, the USA and Asia in many different places like care homes, paper manufacturing facilities, sport courts, construction sites, hospitals and dentists practices.

contact details

Bluelarix Designworks
Gedempt Hamerkanaal 253
1021 KP Amsterdam
The Netherlands

T: +31 20 820 22 11
F: +31 20 820 22 12

E: This email address is being protected from spambots. You need JavaScript enabled to view it.

monday - friday: 9.00 - 18.00 hours
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how can I start a project?

As a first step, it is good to read through the following pages to get a good picture of the design process, risks and our approach.

our approach to industrial design
focus, risk and grip on the process
why partners choose us

A second step is to read something about our focus area's.

high-quality consumer products
product design of sports products
industrial design of medical devices
industrial design for professionals
industrial design of vehicles

The third step is to send us a description of your project at This email address is being protected from spambots. You need JavaScript enabled to view it., so that we can help you further to get started.