Industrial Design Services
Our product design services
Starting with a strategyA solid strategy helps both us and our clients tremendously to direct the concept design stage and come quicker to valuable product concepts.
In team discussions we select one or two core meanings that best fit the product. We use these generally accepted meanings to describe the relationship between the user and the product: which meaning will the product fulfill in the user’s life. After selecting the core meanings, we translate them into shapes, materials, colors and textures.
Transforming the strategy into shapes, materials and texturesConcept design is at the core of our process of industrial design. It consists mainly of hand sketching and creating mockups.
The beginning of Concept Design
For every project we create a small team of 3 or 4 designers that start hand-sketching, creating hundreds of small sketches. They evaluate the sketches continuously on ergonomics, shape, fit into the strategy, technical solution, manufacturability and other factors. Some of the promising sketches are translated into dozens of foam mockups, to evaluate the shape in 3D.
During this process we will offer you a 'look in the kitchen' session, where we will discuss with you the raw sketches and advise on what we believe is the most promising direction.
Iterations, coming to the right forms, interaction and functionalityMaking many mockups helps to refine the shape, step by step improving the product concept till everything is in balance and ready for further development.
Mockups during concept design
These quickly made mockups help us to evaluate shapes, understand proportions in more realistic environment then with sketches, and helps us to run ergonomic testing.
In other cases we want to test mechanical or electronic solutions in a very early stage with users. Then we have some CNC milled aluminum parts made that are rough but still functional and good enough to evaluate 6 or 7 variations with users.