Innovative solutions, that make a positive contribution in the lives of people.
 

Concept Design, creation of the best product concept

Concept design is the innovative and creative process to translate the design strategy into the best possible product concept.
The process consists mainly of ideation, sketching, creating mockups, testing on users, making digital presentation sketches, building 3D models and continuously evaluating form and usability.
 
 
Concept design, from strategy to product concept

From strategy to the best concept design

We use the design strategy conclusions as a start for the concept design. We use the defined shapes, colors and appearances of the Design Strategy on our sketching wall as guidance and start the creative process of ideation and sketching.

For every project we create a small team of 3 or 4 designers that start sketching. They evaluate continuously on ergonomics, shape, fit into the strategy, technical solution, manufacturability and other factors. Some of the promising sketches are translated into foam mockups, to evaluate the shape in 3D.

During this process of concept design we offer you a 'look in the kitchen' session, where we share our decision making and decide on ambition level and best concept to move forward.
 

 

 
 
Concept design, from strategy to product concept

More detailing, towards a presentable concept design

Once the main direction has been chosen, we give the sketches more detail, run studies on colors, materials and more finalized shapes. This is also the moment that the first 3D surface modeling is done, that the product stack-up of technical components becomes more detailed and that some more or less final foam models are created to support the 3D surface modeling.

 

 

 
 
Concept design, class A surface modeling

3D CAD class A surface modeling

In order to reach the perfect shape we run the concept design of our products mainly in Alias Design, a powerful 3D surface modelling tool from the automotive industry.

We make sure that all lines have G3 continuity, and all surfaces connect to each other with at least G2 continuity, resulting in a high aesthetic quality concerning surface continuity, shadows and highlights.

Once the surface modeling is done, some 3D printed models will be made to check the final shape of the product.

 

 

 
 
Concept design, testing and iterations

Concept design iterations, testing and optimizations

After we presented you the concept design both in a presentation and with mockups, we make minor optimizations in the concept design, based on input from your team.

When these minor iterations have been finished in the 3D CAD model, then we are ready with the concept design phase.

 

 

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product design with visionary innovation

The way how we use product design and product development in our design firm has been tested in dozens of projects.
In order to create great design and visionary innovation, we test with users, use powerful industrial design and psychology tools, and create a solid design strategy.

If you would like to discuss your project with us or get more information about our design firm and our design process, then you are most welcome to contact us.



contact

BLUELARIX DESIGNWORKS
Gedempt Hamerkanaal 253
1021 KP Amsterdam
The Netherlands
 
T: +31 20 820 22 11
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monday - friday: 9.00 - 18.00 hours
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We are a member of the Association of Dutch Designers.

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